What is text4baby?

Text4baby is a free cell phone text messaging service for pregnant women and new moms. Text messages are sent three times a week with information on how to have a healthy pregnancy and a healthy baby. The text messages are timed to the pregnant woman’s due date or the baby’s date of birth.

The free text messages provide tips on subjects including breastfeeding, car seat safety, developmental milestones, emotional well being, exercise and fitness, immunizations, labor and delivery, nutrition, prenatal care, safe sleep, and stop smoking. The text messages also provide 1-800 numbers and other resources to learn more.

Launched in February 2010, over 281,000 had enrolled by the end of January 2012. Ninety-six percent of enrollees report that they would recommend the service to a friend.  How do women learn about text4baby?

Women can learn about text4baby from over 700 partners who have signed up to help promote text4baby. Partners include health plans, city and county health departments, telecommunication companies, federal and state government agencies, corporations, local and state and national nonprofit organizations, federally qualified health centers, colleges and universities, tribal agencies, healthy start programs and coalitions, head start/early head start programs, hospitals, health delivery networks, professional associations, and clinics. Or visit text4babyExternal Web Site Icon.

Who leads text4baby?
Text4baby is an education campaign of the National Healthy Mothers, Healthy Babies Coalition (HMHB). HMHB works with a broad range of partners to encourage the women they reach to take advantage of this free service. CDC, as an agency of the Department of Health and Human Services, is one of over 700 partners supporting text4baby.

Are the text messages in English and Spanish?
Yes. The text messages are in English and Spanish. Participants can sign up for text4baby in English by texting BABY to 511411. They can sign up for text4baby in Spanish by texting BEBE to 511411.

How long will women receive free text messages?
Text4baby is designed for pregnant women through their pregnancy and the first year of their baby’s life.

To stop receiving texts from the text4Baby service, users simply text the word STOP to 511411 from the same phone they use to get the messages.