Youth Marijuana and Tobacco Use Outreach

The Listen2YourSelfie campaign taps into the popular activity of taking “selfies” to demonstrate the health risks posed by using marijuana while brains are still developing, as well as how using marijuana can derail personal goals and opportunities.

“We’re committed to keeping all of our young people safe and healthy,” said Secretary of Health John Wiesman. “One way to help create the healthiest next generation is to educate about the risks of marijuana and empower our youth to make healthy choices.”

Guided by research conducted with a diverse group of youth across the state, the campaign features youth putting school, sports, extracurricular activities, friends and family ahead of marijuana and empowers them to “Remember what’s important. Forget marijuana.”

The Listen2YourSelfie campaign was created with funding from Initiative 502, which requires the department to implement a statewide media-based campaign to prevent youth marijuana use. It will deliver videos and advertisements to youth as they surf their favorite websites, interact with friends on social media, play online games, use search engines, and listen to streaming radio.

Preventing tobacco use among youth is critical to ending the tobacco epidemic in the United States.

  • Tobacco use is started and established primarily during adolescence
  • Nearly 9 out of 10 cigarette smokers first tried smoking by age 18, and 99% first tried smoking by age 26.
  • Each day in the United States, more than 3,200 youth aged 18 years or younger smoke their first cigarette, and an additional 2,100 youth and young adults become daily cigarette smokers
  • Flavorings in tobacco products can make them more appealing to youth.
  • In 2014, 73% of high school students and 56% of middle school students who used tobacco products in the past 30 days reported using a flavored tobacco product during that time.  (CDC)